Become a smarter consumer of the “little data” you see each day, from newspaper headlines and weather forecasts, to stock reports, medical studies and election polls.

EVERYDATA™ is filled with countless examples of people misinterpreting data – often with catastrophic results. For example:

  • The Space Shuttle Challenger exploded because of a limited sample set

  • The media uses misleading forecasts to report on elections

  • Attorneys faced a $1 billion jury verdict due to outlier data

  • Pregnant women avoid caffeine because they interpret correlation as causation

EVERYDATA™ gives concrete ways to understand all the data around you, so you can make smarter decisions at work and at home.

View the EVERYDATA™ Infographic


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