Become a smarter consumer of the “little data” you see each day, from newspaper headlines and weather forecasts, to stock reports, medical studies and election polls.
EVERYDATA™ is filled with countless examples of people misinterpreting data – often with catastrophic results. For example:
The Space Shuttle Challenger exploded because of a limited sample set
The media uses misleading forecasts to report on elections
Attorneys faced a $1 billion jury verdict due to outlier data
Pregnant women avoid caffeine because they interpret correlation as causation